Dr. Bruce McCarthy Joins People's Center as Chief Clinical Officer


Dr. Bruce McCarthy will join People’s Center Clinics & Services (PCCS) as its Chief Clinical Officer, effective January 22, 2018. Dr. McCarthy will replace our long-time Chief Medical Officer, Dr. Steven Vincent, who has served patients, healthcare professionals and the community for 37 years.

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“We have a vision for offering integrated care, under one roof and in the community, that will lead to greater health and wellness for individuals and families,” declares Sahra Noor, CEO of People’s Center Clinics & Services. “We are thrilled that Dr. McCarthy will bring his exceptional leadership experience to this newly expanded role. He will help us change the healthcare landscape in Cedar Riverside, and beyond.”

With an extensive career in healthcare leadership in Minnesota and Wisconsin, Dr. McCarthy has a strong record of success in patient-centered care, healthcare operations and quality management, in both managed care and Federally Qualified Health Centers, to bring to this newly expanded role at People’s Center. He holds a Master in Public Health (MPH) from Boston University and a Medical Doctorate (MD) from the University Michigan Medical School, and is a practicing internist licensed in Minnesota.

In this expanded role of Chief Clinical Officer, Dr. McCarthy will provide oversight, expertise to ensure the delivery of high-quality, integrated health and wellness services—efficiently and cost-effectively—to the communities served by People’s Center. This new model represents a shift for the organization, which now brings medical, nursing, dental, behavioral health, pharmacy, radiology and laboratory services together, under Dr. McCarthy’s leadership.

“My career leading diverse and complex health systems led me to want tofocus my leadership on bringing structure, innovation and growth to an evolving healthcare organization such as People’s Center,” states Dr. McCarthy. “Their movement toward an integrated model, grounded in community, is positioning them as a local force and a national model for addressing the social determinants of health. I am honored to help lead the way.”


About People’s Center Clinics & Services: 

People’s Center Clinics & Services (PCCS), founded as the Cedar Riverside People’s Center in 1970, is a nationally recognized non-profit community health center serving diverse communities in south Minneapolis and surrounding communities. People’s Center became a Federally Qualified Health Center (FQHC) in 2003, and operates a network of three clinics and accepts all patients regardless of their ability to pay. PCCS’s mission is to deliver affordable health care, inspire hope and promote community wellness. In 2017 PCCS served almost 9,000 individual patients and conducted over 49,000 visits. 46% of patients were better served in languages other than English. 14% of patients were uninsured. Committed to achieving the triple aim of health care—reducing cost, improving health outcomes and improving patient experience—we’ve reduced hospital admissions by 10%, reduced emergency room visits by 22% and reduced pharmacy cost by 7% over three years.  

Minnesota Super Bowl Host Committee Legacy Fund Awards Grant to People's Center Clinic & Services to Create a New Wellness Center

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MINNEAPOLIS, MN – The Minnesota Super Bowl Host Committee (MNSBHC) Legacy Fund and Target today awarded a $300,000 grant to People’s Center Clinic & Services, a nationally recognized network of community health clinics. The grant, provided by Target, transformed a gymnasium into The Wellness Hub located in the Cedar-Riverside clinic.

The grant is part of the Super Bowl Legacy Grant Program, which is made possible each year by a $1 million contribution courtesy of the NFL Foundation and is complemented by the Super Bowl Host Committee. Through its 52 Weeks of Giving campaign, the MNSBHC has launched a year-long effort to make Super Bowl LII a statewide event by awarding 52 communities with grants that will help improve the health and wellness of young people in Minnesota.

For nearly 50 years, the People’s Center Clinic & Services has been a trusted provider of high-quality, affordable health care for patients of all racial, ethnic and socioeconomic backgrounds, regardless of ability to pay. A Federally Qualified Health Center, People’s Center offers integrated medical, dental, behavioral health and physical therapy clinics, as well as supportive services such as health insurance navigation, interpreter services, patient education, care coordination and legal aid services.

The new Wellness Hub will provide the greater Cedar Riverside community with health and wellness classes and programs for girls, women and families, including yoga, Zumba, massage, diabetes testing and management, and cooking classes.

“What was an old gymnasium has been remade into a bright, inviting space for health and wellness. Resources that will improve lives and transform the community will be accessible to many who’ve faced significant barriers to good health in the past,” said Sahra Noor, CEO, People’s Center Clinic & Services. “Target has been an extraordinary partner, and we are incredibly grateful to receive this grant from them, and to be part of the 52 Weeks of Giving campaign.”

“There’s an enormous amount of excitement building with the Super Bowl coming to Minneapolis in a few weeks, which also presents an opportunity to create a positive, lasting impact on the community,” said William White, senior vice president of marketing at Target. “As a local company, and given our long history in investing in the communities we serve, Target is thrilled to play a role in bringing the new Wellness Hub at the People’s Center Clinic & Services to life.”

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At today’s grant celebration, the MNSBHC surprised two community leaders with tickets to attend Super Bowl LII! Fartun Osman and Muna Mohamed are active mentors in the Cedar-Riverside community and positive role models for young people – especially young women. Fartun was a national basketball star in Somalia. Muna was born and raised in Cedar-Riverside, graduated from Augsburg is now a graduate student at the University of Minnesota studying exercise science. She has been coaching youth at Brian Coyle Center since she was in high school.  

The host committee and community leaders mutually recognized these women as examples for girls, women and the whole Cedar-Riverside community in living active, healthy lives.

The Minnesota Super Bowl Host Committee, Target and People’s Center Clinic & Services staff also celebrated the MNSBHC Legacy Fund and opening of the Wellness Hub at an open house today. The event included fitness class demonstrations, food from Jambo! Kitchen and wellness giveaways including stress balls and jump ropes.  

“The People’s Center Clinic is an important provider of health and wellness services to kids and families in this community,” said Dana Nelson, Vice President of Legacy and Community Partnerships, MNSBHC. “We are thrilled to partner with them to improve this facility and expand critical health services that will benefit many future generations in this community.”

The Minnesota Super Bowl Host Committee is a private, non-profit corporation formed to plan and execute Super Bowl LII. For more information visit www.mnsuperbowl.com and follow @mnsuperbowl2018 on FacebookTwitter, Instagram and Snapchat.


About the Minnesota Super Bowl Host Committee Legacy Fund

The Minnesota Super Bowl Host Committee Legacy Fund is a 501(c)3, community advised fund of the Minnesota Community Foundation. Working in partnership with the Minnesota Department of Health’s Statewide Health Improvement Program (SHIP) and based on the recommendations of SHIP’s community health boards, the Legacy Fund is providing 52 grants to 52 community projects across our state over the 52 weeks leading up to Super Bowl LII. The work of the Legacy Fund is made possible by Minnesota’s philanthropic community, including foundations, corporations, and individual donors who share our passion for improving the health and wellness of kids from every corner of our state. Its goal is to build awareness of, and invest in solutions for, a healthier generation of Minnesota kids across the state. Through its grant making and awareness initiatives, the Minnesota Super Bowl Host Committee's Legacy Fund will leverage this single event into a lifetime of good health for the next generation of Minnesotans. For more information on the MNSBHC’s Legacy Fund, including an introductory video, please visit www.mnsuperbowl.com/legacy.

 About The NFL Foundation

The National Football League Foundation is a non-profit organization dedicated to improving the lives of those touched by the game of football – from players at all levels to communities across the country. The NFL Foundation represents the 32 NFL clubs and supports the health, safety and wellness of athletes, youth football, and the communities that support our game. For more information on The NFL Foundation, visit: www.NFLFoundation.org.

 About People’s Center Clinics & Services

For nearly 50 years, the People’s Center Clinic & Services has been a trusted provider of high-quality, affordable health care for patients of all racial, ethnic and socioeconomic backgrounds, regardless of ability to pay. A Federally Qualified Health Center, People’s Center offers integrated medical, dental, behavioral health and physical therapy clinics, as well as supportive services such as health insurance navigation, interpreter services, patient education, care coordination and legal aid services. For more information, please visit peoples-center.org.

Welcoming Our New Providers

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People's Center is thrilled to welcome our newest providers, Dr. Barbara Schmitz, Dr. Richard Brown, and Lul Nur.

Barbara Schmitz is a Family Nurse Practitioner working at People's Center's Cedar Riverside location. Barbara comes to us from Health Partners Urgent Care Clinics in Minneapolis. She has her Doctorate of Nursing Practice from the University of Minnesota and a Master's of Science in Nursing from Winona State University in Winona, Minnesota. Barbara is currently accepting patients of all ages.

Dr. Richard Brown is a family medicine physician working at our Cedar Riverside location. He received his medical degree from Chicago College of Osteopathic Medicine and recently completed his family practice residency at Smileys Clinic in Minneapolis. Richard enjoys working with the whole family (pediatric, adolescent and adults) and has a keen interest in treating patients with chronic disease and those musculoskeletal issues. Richard is currently accepting patients of all ages. 

Lul Nur is a Licensed Professional Clinical Counselor working in the Behavioral Health clinic at our Cedar Riverside location. She comes to People's Center from Watercourse Counseling Center in Minneapolis where she worked as a Clinical Mental Health Practitioner. Lul has a Master’s degree in Counseling from St. Mary’s University and a BA in Psychology from the University of Saint Thomas. Lul is currently accepting patients ages 17 and older.

Our new providers are excited about the opportunity to build long-term relationships with the patients and communities we serve. Please join us giving them a warm welcome to the People's Center Clinics & Services family!

To make an appointment with one of our providers, please call (612) 332-4973.

People's Center Health Services Becomes People's Center Clinics & Services

New name, new look, growing health and wellness in our community.

New name, new look, growing health and wellness in our community.

Minneapolis, MN (Nov, 2017) Signaling its expansion beyond primary medical care and into integrated health clinics and wellness services and People’s Center Health Services is now People’s Center Clinics & Services.

“We are making this change to provide clarity around who we are and what we offer to the community. We are excited about our new name, our new look, and growing health and wellness in our community,” said People’s Center CEO, Sahra Noor. “It reflects that we are network of community health clinics offering medical care, behavioral health, dental care, wellness services and support services.”

Over its nearly fifty-year history, the services People’s Center has offered, and where they’ve’ been offered has expanded and become more integrated. The organization’s purpose remains the same—to provide high-quality, affordable health care for patients of all racial, ethnic and socioeconomic backgrounds. No one is turned away for their lack of ability to pay.

People’s Center Clinics & Services is made up of clinics in Family Medicine, Pediatrics, Behavioral Health, Dentistry and Physical Therapy. It will add an Optometry Clinic in the coming year. Services available to clinic patients include insurance navigation, interpreter, transportation, food and housing supports, legal aid, employment counseling and wellness services.

People’s Center undertook a thorough rebranding process—led by its design partners HilgersWerner and 144Design—that considered the history and aspirations of its core constituents. The new name and brand elements “merge the cultural colors and designs within the community with symbols that frequently represent the health care industry, which together form a unique, powerful and memorable representation of the brand ethos of People’s Center,” contends Randy Werner of HilgersWerner.

The new name goes into effect immediately, and the visual identity will roll out in the coming weeks and months in a number of ways. They include:

  • a refresh of People’s Center web site;
  • an updated appeal for GiveMN’s Give to the Max Day on November 16;
  • newly designed resources such as signage, email signatures, brochures, and business cards;
  • the organization’s annual report, and
  • the People’s Center's new Wellness Hub, located at the Cedar-Riverside location, which will celebrate its Grand Opening on January 16, 2018 from 3-6pm.

Introducing Project H.E.A.R.T.

“Giving people the opportunity to tell their health journey has a positive impact on both the individual and the entire community. That is especially true of the communities we serve, who have such strong oral tradition,” said Kelly Coughlin, a diabetes educator at People’s Center Clinics & Services. Kelly and community health worker Hayu Abdulle, who work together on Project HEART (Health Education, Assessment, Referral and Treatment) to support patients in their journey to healthier lives, said that storytelling is a key component to achieving overall community wellness. Hayu and Kelly

In its second year at People’s Center, Project HEART provides diabetes and hypertension management and prevention among patients facing barriers to care. These goals are achieved through one-on-one education, connecting patients to necessary resources and providing opportunities for free exercise and nutrition classes at the Health Commons. The first year’s successes included 11% improvement for patients with uncontrolled diabetes and 30% improvement for patients with uncontrolled hypertension. These impressive results prompted People’s Center to tell the stories of Project HEART participants who were successful so they can serve as an inspiration for others. In the next few months, we will highlight patients’  outstanding health stories, which will be featured on our blog and social media.

Hayu believes that patients’ personal stories are an excellent form of self-advocacy and inspiration for others to take charge of their own health.

“We want to see patients improving and changing their lives. Diabetes and hypertension are silent killers. You don’t feel the pain, but it’s going to affect you gradually. We support them by discussing challenges and barriers, but in the end, we want people to own their health,” he said. Project HEART aims to spread these messages to as many people as possible, emphasizing that small changes are paramount to improving overall health. Kelly and Hayu said that the first step to improving health is knowledge.

“First I find out how much information they have,” said Hayu. “And according to their level, I’m going to go slow with them. What’s hypertension? What’s diabetes? How can they live healthy lives?” “Knowing where you’re at right now, where your baseline is, can absolutely decrease complications associated with diabetes and hypertension. For those people that don’t have diabetes yet, just because your grandma or your aunt or your brother has been diagnosed, it’s not inevitable that you will get diabetes. It’s nutrition. It’s 150 minutes a week of physical activity,” said Kelly. “Those are small changes that can make a big, big difference.”

People’s Center is dedicated to helping patients make those changes by providing a variety of services to patients, including farmer’s market tours, spiritual support, and the opening of our new wellness center in January 2018. When it comes to diabetes and hypertension, it is crucial to take into account comprehensive wellness of the individual and community, something People’s Center has built their mission on.

“When I think of People’s Center, I think of a place that is attempting to wrap their arms around people,” said Kelly. “No matter what the day brings, People’s Center’s staff is here for the patients.”

Project HEART is funded by the Minnesota Department of Health.

$2.2 Million Awarded to People's Center Clinics & Services for Capital Expansion

People’s Center Clinics & Services is thrilled to announce that Minnesota legislators granted $2.2 million in the bonding bill signed by Governor Dayton on Wednesday, May 30, 2017 for capital improvements to its Cedar-Riverside clinic building.

The grant will enable People’s Center to design, renovate, construct, and equip a facility that provides medical, dental, mental health, and wellness services to all patients, regardless of their ability to pay.

People’s Center requested the funding as part of its five-year strategic plan. The expansion will include exam rooms for behavioral health counseling, dental services, an eye clinic and a wellness/fitness center that will be open to the community. The expansion will enable People’s Center to serve an additional 2,500 new patients.

“We are grateful to Governor Dayton for including us in his bonding request, and senator Kari Dziedzic and representative Paul Thissen who authored our bill as well as senators and representatives from both parties who advocated for us,” says Sahra Noor, Chief Executive Officer for People’s Center Clinics & Services, “These capital improvements will help us advance the health and wellbeing of communities we serve and realize our vision of achieving health equity for everyone.”

People’s Center Clinics & Services’ mission is to deliver affordable health care, inspire hope and promote community wellness. For nearly 50 years, the Cedar Riverside Clinic has served the residents of Cedar Riverside—a neighborhood that has long been the first stop for new Americans, from the Scandinavians in the 1800’s to Somalis and other East Africans today.